Friday, September 18, 2009

Pricefalls.com Launches – Reverse Auction

Comment: It would be interesting to analyze this business from the perspective of game theory.

Original Article:

Pricefalls.com has been launched and is now available as a public beta. The online reverse auction website uses a unique pricing model that could help this startup find a niche.

Mixing shopping with entertainment, Pricefalls has a "dutch auction" system that has prices continuously decreasing. It's up to the shopper to buy the products at the right price.

Said Elliot Moskow, Pricefalls.com's CEO: "With the economy still biting and the 2009 holiday season approaching quickly, many people will be turning to sites that list popular items at lower prices, like Pricefalls.com, to get the best deals."

When the price is first announced, shoppers can purchase the product right away. The other option is to wait as the price drops. However, the shopper may lose out if the product sells out as the price is being lowered.

Pricefalls.com has a number products including electronics, toys, sporting goods and clothing. It'll be interesting to track the activity on this reverse auction site in its early days.

Pricefalls (Image: Pricefalls.com screen cap)

Post from: Startup Spark

http://www.bizzia.com/startupspark/pricefalls-com-launches-reverse-auction/

--
This article was sent using my Viigo.
For a free download, go to http://getviigo.com


Sent from my Verizon Wireless BlackBerry

No comments:

Post a Comment