Five key marketing priorities for a startup – The key points of startup marketing aren't all that different from the key points of launching a successful startup. Serial entrepreneur Scott Olson runs down the five things you need to consider as you put together a marketing plan.
11 things an angel investor will never say – Getting the unfiltered truth from an Angel Investor isn't easy. Dharmesh Shah, an angel investor himself, pulls back the curtain and lets you in on the inner-thought patterns of the VC world. They may not be what you expected, though.
A eulogy for the click-through rate – While the click-through rate has long been heralded as the best barometer of marketing success, Adam Toren, co-founder of YoungEntrepreneur.com argues that it's a metric that has outlived its usefulness.
Touching the hot stove – Despite the slew of experts and entrepreneurial programs telling start-ups to test their products with real customers from day one, the advice often goes unheeded. Serial entrepreneur Steve Blank notes that sometimes the only way to learn is the hard way.
Moving product at unprecedented scale – Facebook COO Sheryl Sandberg reflects on how the web has dramatically altered scale for entrepreneurs. It's no longer just about making a product that people want, she says, it's also being able to know how to distribute it in a smart way that also lets your business make a profit.
http://feedproxy.google.com/~r/Venturebeat/~3/vv4d_kRftNg/
--
This article was sent using my Viigo.
For a free download, go to http://getviigo.com
Sent from my Verizon Wireless BlackBerry
Posts
No comments:
Post a Comment