Startup Spark: RockMelt – A Facebook Powered Browser?

While there isn't much information known as of yet, RockMelt is reportedly a browser that is underdevelopment that hopes to use Facebook's popularity to tempt internet users into making the switch. And according to the New York Times, the legendary Marc Andreessen is a main investor.

Andreessen, who rose to fame after founding Netscape, knows a thing or two about building a popular browser. This startup browser will undoubtedly face struggles to gain popularity but Andreessen's presence is already creating a buzz.

With millions of internet users hooked on Facebook, it does make a lot of sense to build a browser that focuses on Facebook. A browser that makes social networking even easier could quickly grow in popularity by riding the wave of social media marketing.

For a startup, the browser industry is one of the most difficult online industries to have success in. With Internet Explorer and Firefox having great success, there's not much room for anyone else. Even Google with their billions haven't been able to make a dent with Chrome. It'll be interesting if RockMelt and its Facebook powered interface will be able to make noise.

Facebook (Image: Flickr)

Post from: Startup Spark

http://www.bizzia.com/startupspark/rockmelt-a-facebook-powered-browser/

--
This article was sent using my Viigo.
For a free download, go to http://getviigo.com

Sent from my Verizon Wireless BlackBerry